The brief

Rebel is more than a local retail sportswear & athleisure line.For a long time, rebels have had a bad reputation. Known as disruptors of society, rebels have been given the side- eye for years by those who fear change and oppose progress. But since when have we celebrated conforming to the standard? After all, history has not been changed by those who accept the norm, but rather those that reject convention, and rise above the status quo.